Lisa needed a showcase for her metal-smithing art and a portal into her hand-made jewelry business. Beth and Lisa discussed the focus of the site and its role as an introduction to her work. Together they decided to integrate WordPress with Lisa’s existing Etsy shop and looked for a free template to use as the backbone for the site’s design. Beth then created three design iterations for Lisa to choose from. The chosen design was implemented and key sections of the site laid out in time for Lisa to use the site as an introduction at a major show.